The only career accelerator built inside real hiring rooms.

Let’s rewrite your career story.

2025

Days
Hours
Minutes
Seconds
Why Level Up Exists

Built by elite recruiters.
Designed for those who are tired of guessing.

We’ve led hiring at LinkedIn, GoJek, Microsoft, Coty, Booking.com, BASF, and more.  What we saw? Too many good people get overlooked — not for lack of talent, but lack of strategy. So we built Level Up to help you land the role you should be in.

Podcast & Fireside Real Talk Series
Short, Sharp clips. Real talk. Coming Soon.
Follow Us on TikTok
Tactical breakdowns you can actually use.
Real Talks. Real Fixes. No Guesswork.

Workshops, Events, breakdowns, and brutal truths
built for busy professionals — sharp, practical, and designed to deliver results, not theory.

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deema - career recruiter
Deema
October 3, 2025
11:00 - 14:00 GMT +8
CV Workshop - Face to Face (1)

Stop guessing what recruiters want. Watch a live CV teardown and learn how to clean up, reframe, and sharpen your profile — whether you’re junior or executive level.

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deema - career recruiter
Deema
October 10, 2025
11:00 - 14:00 GMT +8
CV Workshop - Face to Face (2)

“Your CV must fit on one page.” You’ve probably heard it from career advisors, blogs, even job boards. For fresh graduates, it’s solid advice. But for mid-career or senior professionals, forcing everything into one page is one of the fastest ways to undersell yourself.

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deema - career recruiter
Deema
October 17, 2025
11:00 - 12:30 GMT +8
Fireside Chat: Where Recruiters Look First (and Why You’re Overlooked)

Forget guessing. We’ll show you — frame by frame — how real recruiters read your CV, LinkedIn, and applications. It’s not where you think.

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deema - career recruiter
Deema
October 24, 2025
11:00 - 14:00 GMT +8
CV Workshop (Fresh Graduates)

Kickstart your career with a CV that gets noticed. This workshop helps fresh graduates turn projects, internships, and skills into a powerful CV that stands out in today’s competitive job market.

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Deema & Dahlia
October 31, 2025
12:00 - 12:45 GMT +8
Strengths-Based Career Pivoting

Changing industries? Use your strengths as a compass. Strategic + Adaptability helps you reposition. Maximizer + Learner signals evolution. We’ll map how to tell that story.

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deema - career recruiter
Deema
November 7, 2025
10:00 - 11:00 GMT +8
LinkedIn Isn’t a Résumé: Make It a Lead Magnet

Your profile shouldn’t just “look good.” It should attract leads. Learn which levers actually trigger search results, DMs, and interviews.

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Dahlia
November 14, 2025
09:00 - 09:45 GMT +8
Personal Brand Writing With Strengths

Use your Strengths to shape a brand voice that actually sounds like you. For example, Strategic + Communication = structured insights. Learner + Input = useful curator.

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deema - career recruiter
Deema
November 21, 2025
10:00 - 10:45 GMT +8
Fireside Chat: Repositioning After Burnout or Layoff

You’re not broken — you’re transitioning. Learn how to reframe exits, gaps, or career “lows” into high-credibility moves.

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deema - career recruiter
Deema
November 28, 2025
11:00 - 12:00 GMT +8
Fix Your CV Format to Pass the 6-Second Scan

No recruiter reads deeply. Learn how layout, whitespace, and order decide whether you’re even considered.

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Dahlia
December 5, 2025
10:00 - 11:00 GMT +8
Manage Job Search Anxiety with Strengths Awareness

Restless? You may have high Achiever or Futuristic. Overthinking? Possibly Intellection + Responsibility. Learn how to self-regulate based on your mental patterns.

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deema - career recruiter
Deema
December 12, 2025
09:00 - 09:45 GMT +8
Post on LinkedIn With Purpose (Without Looking Desperate)

It’s not about going viral. It’s about building visible value. We’ll craft a 1-post-a-month cadence that boosts your credibility.

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Dahlia & Deema
December 19, 2025
10:00 - 10:45 GMT +8
Fix Your Resume Using Your Strengths Lens

Many CVs undersell how you get results. We’ll teach you how to reflect your core operating model through achievements that scream authenticity and repeatability. 

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deema - career recruiter
Deema
December 26, 2025
11:00 - 11:45 GMT +8
Launch Day: Use Your CV + LinkedIn Like a Lead Engine

Now that the assets are live, we’ll show you how to push them through outbound + inbound strategies that actually work.

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deema - career recruiter
Deema
January 2, 2026
10:00 - 10:45 GMT +8
Where Do I Even Start? Build a 21-Day Job Search Plan

If your job search feels like chaos, this session gives you a simple, repeatable system to prioritize your time, energy, and output.

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Dahlia
January 9, 2026
10:00 - 10:45 GMT +8
Network Based on Strengths Style

Don’t force traditional networking. Woo connects instantly. Relator builds slow trust. Learner asks deep Qs. Discover how to connect your way — not the default way.

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Sam
Sam
January 16, 2026
10:00 - 10:45 GMT +8
How Hiring Managers Actually Network

(Inside the Mind of a Senior Decision Maker)

Forget small talk. Learn how real hiring happens through connections — and how senior leaders like Sam build meaningful networks without playing the game.

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deema - career recruiter
Deema
January 23, 2026
11:00 - 11:45 GMT +8
Round 2 - Fix Your CV Fast: A Real-Time Edit Walkthrough

CV Reboot: Cut 50% of the Fluff, Double the Impact
Most CVs are too long, too vague, and too safe. We’ll show you how to write like a top candidate — with structure, metrics, and clarity.

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deema - career recruiter
Deema
January 30, 2026
11:00 - 11:45 GMT +8
Fireside Chat: Reputation Equity: What’s Your Hire-Worthy Brand?

You are not your last job title. Learn to define what you’re known for in a way that’s clear, credible, and compelling to hiring managers.

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Group workshops aren’t your thing?

Led by Deema, a career coach with 15+ years in hiring at Booking.com, MBCC (BASF), and top search firms, these aren’t fluffy motivational format. You’ll get:

  • Strategic CV & LinkedIn makeovers that hiring managers actually notice
  • Interview prep from someone who’s been on the other side of the table
  • Job search strategy designed to cut the noise and get results
  • White-glove support tailored to your level — whether you’re switching careers, re-entering the workforce, or aiming higher

4

Career Packs

15+

Action Modules
Meet Our Experts, and Speakers

Meet Talent Leaders, Hiring Managers, Leading Recruiters and CHROs and join in with live debates & events

Deema Yanni Ma'at

Founder, CEO of Substance

Sam

VP Strategy

Dahlia Sutrisno

Clifton Strengths Finder Coach

Smith

Levelup Achiever

Get Career Fixes. Not Spam

We Only Email When It’s Worth Your Time.

Don’t Take Our Word for It.
Take Theirs.

Micro to Full Career Coaching That Delivers Outcomes, Not Motivational Quotes.

We skip the fluff. You’ll leave with a fixed CV, sharper story, or real strategy. 

$ 190 / regular price

When you don’t need a VAT invoice

$ 270 / regular price

When you don’t need a VAT invoice

$390 / regular price

When you don’t need a VAT invoice

Entry Micro-Coaching

Price range: $29.00 through $59.00

  • When you need help — now!
  • Not next month.
  • Quick targeted coaching hits.
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Easy Upgrade “Next Level”

$159.00

  • A quick fix isn’t enough.
  • You’ve seen what’s broken.
  • Now let’s rebuild it properly.
  • Read more

Micro Bundle Packages

Price range: $299.00 through $599.00

  • Ready to transform your career?
  • Private coach, fully customized.
  • Second opinion.
  • Not ready for the E2E process.
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White Glove Service

Original price was: $1,944.67.Current price is: $1,711.99.

  • This isn’t “support.”
  • But a full - career intervention.
  • Read more

Frequently asked questions,
about Level-Up

We’re not career therapists. We don’t focus on “mindset” or soft fluff. Everything we do is grounded in what actually works in hiring today — from people who’ve done the hiring.

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Level Up is a no-nonsense job accelerator. We don’t do pep talks — we fix the gaps that keep good candidates invisible. From CV to LinkedIn, networking to salary negotiation, we guide you through the entire job search process. You’ll get structure, strategy, and feedback from people who’ve actually done the hiring.

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For jobseekers who are willing to commit and partner with us to get results. That means showing up, doing the work, and being open to honest feedback. If you’re stuck, ghosted, rejected, or just tired of guessing — we’re here for that.

We’ve worked with fresh grads, career switchers, laid-off execs, and returners. But only the ones ready to move and ready to invest for a change. 

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People looking for magic bullets.
People who want others to do the work.
People who can’t handle honest feedback.
If you’re not ready to be coached, this will feel confronting — and it’s not for you.

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No. If you want guarantees, play the lottery. What we do guarantee: you’ll stop guessing. You’ll get better tools, clearer direction, and brutally honest feedback most jobseekers never hear. If you do the work under our guidance, you’ll walk away one step closer to landing the role you actually want — not the one you’ve been settling for.

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1-on-1 coaching is deep and tailored — we zero in on your situation and fix what’s holding you back.

Micro coaching is short, sharp, and focused on one thing (your CV, pitch, LinkedIn, etc). No warm-up. We dive straight in.

Bite-sized webinars are for when you want quick, practical insights without booking a session. They’re live or on-demand, under 60 minutes, and designed to help you course-correct fast.

Pick what fits.

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No. We only want people who are serious about doing the work. If you’re unsure, don’t book.

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Yes. We’ve coached VPs, Directors, and Heads of across APAC, North Asia, and the Middle East. But again, no coddling. If you’re coachable, we’re in.

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Yes — especially those who don’t want to end up in a dead-end role straight out of school. But same deal: show up prepared. We’re not here to do all the work for you. Neither we’re not your cheerleader. We’re your closer.

Real Coaching. Real Results. Real Jobs.

From Overlooked to Interview-Ready.
Limited spots left.

Contact Level Up Team

We are here when you need us.

No Trends. No Jargon. Just Useful Career Content.

About Us

Why We Named Our Company Substance

Sometimes the best ideas come from simple conversations. The name *Substance* wasn’t brainstormed in a boardroom or chosen by a branding agency—it came from a real, unfiltered chat with my partner. 

Coaching Transformation

Coaching That Meets You Where You Are

Every jobseeker comes with different stories, fears, and thresholds. That’s why our coaching isn’t templated. It’s built with — and for — you.
No cookie-cutter advice. No recycled AI scripts. Just career coaching with Level Up by Substance.

Recruiter Insider Tips

What Hiring Managers Really Say After You Leave the Room

Ever wonder what happens after you hang up that Zoom call? We’ve been in those rooms. Here’s what really makes or breaks a candidate — and how to stop getting ghosted.

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