The only career accelerator built inside real hiring rooms.
Let’s rewrite your career story.


Let’s rewrite your career story.
We’ve led hiring at LinkedIn, GoJek, Microsoft, Coty, Booking.com, BASF, and more. What we saw? Too many good people get overlooked — not for lack of talent, but lack of strategy. So we built Level Up to help you land the role you should be in.
Stop guessing what recruiters want. Watch a live CV teardown and learn how to clean up, reframe, and sharpen your profile — whether you’re junior or executive level.
“Your CV must fit on one page.” You’ve probably heard it from career advisors, blogs, even job boards. For fresh graduates, it’s solid advice. But for mid-career or senior professionals, forcing everything into one page is one of the fastest ways to undersell yourself.
Forget guessing. We’ll show you — frame by frame — how real recruiters read your CV, LinkedIn, and applications. It’s not where you think.
Kickstart your career with a CV that gets noticed. This workshop helps fresh graduates turn projects, internships, and skills into a powerful CV that stands out in today’s competitive job market.
Changing industries? Use your strengths as a compass. Strategic + Adaptability helps you reposition. Maximizer + Learner signals evolution. We’ll map how to tell that story.
Your profile shouldn’t just “look good.” It should attract leads. Learn which levers actually trigger search results, DMs, and interviews.
Use your Strengths to shape a brand voice that actually sounds like you. For example, Strategic + Communication = structured insights. Learner + Input = useful curator.
You’re not broken — you’re transitioning. Learn how to reframe exits, gaps, or career “lows” into high-credibility moves.
No recruiter reads deeply. Learn how layout, whitespace, and order decide whether you’re even considered.
Restless? You may have high Achiever or Futuristic. Overthinking? Possibly Intellection + Responsibility. Learn how to self-regulate based on your mental patterns.
It’s not about going viral. It’s about building visible value. We’ll craft a 1-post-a-month cadence that boosts your credibility.
Many CVs undersell how you get results. We’ll teach you how to reflect your core operating model through achievements that scream authenticity and repeatability.
Now that the assets are live, we’ll show you how to push them through outbound + inbound strategies that actually work.
If your job search feels like chaos, this session gives you a simple, repeatable system to prioritize your time, energy, and output.
Don’t force traditional networking. Woo connects instantly. Relator builds slow trust. Learner asks deep Qs. Discover how to connect your way — not the default way.
(Inside the Mind of a Senior Decision Maker)
Forget small talk. Learn how real hiring happens through connections — and how senior leaders like Sam build meaningful networks without playing the game.
CV Reboot: Cut 50% of the Fluff, Double the Impact
Most CVs are too long, too vague, and too safe. We’ll show you how to write like a top candidate — with structure, metrics, and clarity.
You are not your last job title. Learn to define what you’re known for in a way that’s clear, credible, and compelling to hiring managers.
Led by Deema, a career coach with 15+ years in hiring at Booking.com, MBCC (BASF), and top search firms, these aren’t fluffy motivational format. You’ll get:
We Only Email When It’s Worth Your Time.
We skip the fluff. You’ll leave with a fixed CV, sharper story, or real strategy.
When you don’t need a VAT invoice
When you don’t need a VAT invoice
When you don’t need a VAT invoice
$29.00 – $59.00Price range: $29.00 through $59.00
$159.00
$299.00 – $599.00Price range: $299.00 through $599.00
$1,944.67 Original price was: $1,944.67.$1,711.99Current price is: $1,711.99.
$29.00 – $59.00Price range: $29.00 through $59.00
$159.00
$299.00 – $599.00Price range: $299.00 through $599.00
$1,944.67 Original price was: $1,944.67.$1,711.99Current price is: $1,711.99.
We’re not career therapists. We don’t focus on “mindset” or soft fluff. Everything we do is grounded in what actually works in hiring today — from people who’ve done the hiring.
Level Up is a no-nonsense job accelerator. We don’t do pep talks — we fix the gaps that keep good candidates invisible. From CV to LinkedIn, networking to salary negotiation, we guide you through the entire job search process. You’ll get structure, strategy, and feedback from people who’ve actually done the hiring.
For jobseekers who are willing to commit and partner with us to get results. That means showing up, doing the work, and being open to honest feedback. If you’re stuck, ghosted, rejected, or just tired of guessing — we’re here for that.
We’ve worked with fresh grads, career switchers, laid-off execs, and returners. But only the ones ready to move and ready to invest for a change.
People looking for magic bullets.
People who want others to do the work.
People who can’t handle honest feedback.
If you’re not ready to be coached, this will feel confronting — and it’s not for you.
No. If you want guarantees, play the lottery. What we do guarantee: you’ll stop guessing. You’ll get better tools, clearer direction, and brutally honest feedback most jobseekers never hear. If you do the work under our guidance, you’ll walk away one step closer to landing the role you actually want — not the one you’ve been settling for.
1-on-1 coaching is deep and tailored — we zero in on your situation and fix what’s holding you back.
Micro coaching is short, sharp, and focused on one thing (your CV, pitch, LinkedIn, etc). No warm-up. We dive straight in.
Bite-sized webinars are for when you want quick, practical insights without booking a session. They’re live or on-demand, under 60 minutes, and designed to help you course-correct fast.
Pick what fits.
No. We only want people who are serious about doing the work. If you’re unsure, don’t book.
Yes. We’ve coached VPs, Directors, and Heads of across APAC, North Asia, and the Middle East. But again, no coddling. If you’re coachable, we’re in.
Yes — especially those who don’t want to end up in a dead-end role straight out of school. But same deal: show up prepared. We’re not here to do all the work for you. Neither we’re not your cheerleader. We’re your closer.
Get in touch and let us know how we can help.
Sometimes the best ideas come from simple conversations. The name *Substance* wasn’t brainstormed in a boardroom or chosen by a branding agency—it came from a real, unfiltered chat with my partner.
Every jobseeker comes with different stories, fears, and thresholds. That’s why our coaching isn’t templated. It’s built with — and for — you.
No cookie-cutter advice. No recycled AI scripts. Just career coaching with Level Up by Substance.
Ever wonder what happens after you hang up that Zoom call? We’ve been in those rooms. Here’s what really makes or breaks a candidate — and how to stop getting ghosted.
Job search can feel overwhelming—especially if you’ve been out of the market, changed countries, or are switching industries. This session gives you a simple action map to cut through the noise and start right. Best for: fresh grads, career returners, mid-career pivots.
Recruiters don’t read CVs the way you imagine. We scan. The same way you’d scan a menu when you’re starving — eyes darting for keywords, metrics, or proof that this dish (or candidate) is worth ordering. If nothing stands out, or if a red flag pops up, that CV lands straight in the “no” pile. Unfortunately, most CVs fail in predictable ways. They’re too generic, too vague, too cluttered. They either try to tell everything and end up saying nothing, or undersell and vanish in the pile. If you’ve been sending out applications and hearing silence, the problem isn’t always you — it’s how your CV speaks (or doesn’t) to recruiters.
Recruiters don’t read CVs the way you imagine. We scan. The same way you’d scan a menu when you’re starving — eyes darting for keywords, metrics, or proof that this dish (or candidate) is worth ordering. If nothing stands out, or if a red flag pops up, that CV lands straight in the “no” pile. Unfortunately, most CVs fail in predictable ways. They’re too generic, too vague, too cluttered. They either try to tell everything and end up saying nothing, or undersell and vanish in the pile. If you’ve been sending out applications and hearing silence, the problem isn’t always you — it’s how your CV speaks (or doesn’t) to recruiters.
Forget guessing. We’ll show you — frame by frame — how real recruiters read your CV, LinkedIn, and applications. It’s not where you think.
Landing your first job isn’t easy — especially when every graduate is competing for the same roles. A strong CV is your first chance to get through the door, but most graduates either undersell themselves or use generic templates that get lost in the pile. In this interactive workshop, you’ll learn how to: Transform coursework, projects, and internships into impactful CV achievements. Use keywords and formatting that pass Applicant Tracking Systems (ATS). Highlight transferable skills even without full-time experience. Avoid common mistakes that keep fresh grads from getting interviews. By the end of the session, you’ll walk away with a clear CV structure, actionable feedback, and recruiter-backed strategies to boost your chances of landing interviews faster.
Changing industries? Use your strengths as a compass. Strategic + Adaptability helps you reposition. Maximizer + Learner signals evolution. We’ll map how to tell that story.
Your profile shouldn’t just “look good.” It should attract leads. Learn which levers actually trigger search results, DMs, and interviews.
Use your Strengths to shape a brand voice that actually sounds like you. For example, Strategic + Communication = structured insights. Learner + Input = useful curator.
You’re not broken — you’re transitioning. Learn how to reframe exits, gaps, or career “lows” into high-credibility moves.
No recruiter reads deeply. Learn how layout, whitespace, and order decide whether you’re even considered.
Restless? You may have high Achiever or Futuristic. Overthinking? Possibly Intellection + Responsibility. Learn how to self-regulate based on your mental patterns.
It’s not about going viral. It’s about building visible value. We’ll craft a 1-post-a-month cadence that boosts your credibility.
Many CVs undersell how you get results. We’ll teach you how to reflect your core operating model through achievements that scream authenticity and repeatability. Deema & Dahlia
Now that the assets are live, we’ll show you how to push them through outbound + inbound strategies that actually work.