The only career advisory built inside real hiring rooms.

Where positioning, shortlisting, and offer decisions actually happen.

2026

Days
Hours
Minutes
Seconds
Why Level Up Exists

Built by elite recruiters.
Designed for those who are tired of guessing.

We’ve led hiring at LinkedIn, GoJek, Microsoft, Coty, Booking.com, BASF, and more.  What we saw? Too many good people get overlooked — not for lack of talent, but lack of strategy. So we built Level Up to help you land the role you should be in.

Podcast & Fireside Real Talk Series
Short, Sharp clips. Real talk. Coming Soon.
Follow Us on TikTok
Tactical breakdowns you can actually use.
Outcome Matters - Our Track Record.

We’ve helped many candidates land hiring conversations, interviews, and job offers at these companies and more—by getting the fundamentals right.

Real Talks. Real Fixes. No Guesswork.

Career workshops and real-world breakdowns built for busy professionals — sharp, practical, and designed to deliver results, not theory.

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deema - career recruiter
Deema
February 24, 2026
11:00 - 14:00 GMT +8
CV Workshop - Face to Face (1)

Stop guessing what recruiters want. Watch a live CV teardown and learn how to clean up, reframe, and sharpen your profile — whether you’re junior or executive level.

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deema - career recruiter
Deema
February 26, 2026
11:00 - 14:00 GMT +8
CV Workshop - Face to Face (2)

“Your CV must fit on one page.” You’ve probably heard it from career advisors, blogs, even job boards. For fresh graduates, it’s solid advice. But for mid-career or senior professionals, forcing everything into one page is one of the fastest ways to undersell yourself.

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deema - career recruiter
Deema
March 5, 2026
11:00 - 13:00 GMT +8
LinkedIn Isn’t a Résumé: Make It a Lead Magnet

Your profile shouldn’t just “look good.” It should attract leads. Learn which levers actually trigger search results, DMs, and interviews.

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Dahlia
March 12, 2026
09:00 - 11:00 GMT +8
Personal Brand Writing With Strengths

Use your Strengths to shape a brand voice that actually sounds like you. For example, Strategic + Communication = structured insights. Learner + Input = useful curator.

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deema - career recruiter
Deema
March 26, 2026
11:00 - 13:30 GMT +8
Networking - Fireside Chat: Repositioning After Burnout or Layoff

You’re not broken — you’re transitioning. Learn how to reframe exits, gaps, or career “lows” into high-credibility moves.

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deema - career recruiter
Deema
March 31, 2026
11:00 - 13:30 GMT +8
Fix Your CV Format to Pass the 6-Second Scan

No recruiter reads deeply. Learn how layout, whitespace, and order decide whether you’re even considered.

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Dahlia
April 2, 2026
09:30 - 11:00 GMT +8
Manage Job Search Anxiety with Strengths Awareness

Restless? You may have high Achiever or Futuristic. Overthinking? Possibly Intellection + Responsibility. Learn how to self-regulate based on your mental patterns.

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deema - career recruiter
Deema
April 13, 2026
15:00 - 17:30 GMT +8
Post on LinkedIn With Purpose (Without Looking Desperate)

It’s not about going viral. It’s about building visible value. We’ll craft a 1-post-a-month cadence that boosts your credibility.

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Dahlia & Deema
April 21, 2026
09:30 - 11:30 GMT +8
Fix Your Resume Using Your Strengths Lens - TBC

Many CVs undersell how you get results. We’ll teach you how to reflect your core operating model through achievements that scream authenticity and repeatability. 

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deema - career recruiter
Deema
April 30, 2026
10:30 - 13:00 GMT +8
Use Your CV + LinkedIn Like a Lead Engine

Now that the assets are live, we’ll show you how to push them through outbound + inbound strategies that actually work.

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deema - career recruiter
Deema
May 5, 2026
13:00 - 16:00 GMT +8
Build a 21-Day Job Search Plan

Approaching the half-year mark and feeling stuck? You aren’t alone.

The market is flooded with generic tips and automated coaching tools that don’t account for your unique journey. In this session, we strip away the noise and build a practical, 21-day job search plan designed to deliver results, not just platitudes.

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deema - career recruiter
Deema
May 12, 2026
13:00 - 16:00 GMT +8
Networking

Come back later

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deema - career recruiter
Deema
May 26, 2026
13:00 - 16:00 GMT +8
Fireside Chat - To be confirmed

Come back later 

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deema - career recruiter
Deema
June 4, 2026
13:00 - 16:00 GMT +8
Networking Event (1)
deema - career recruiter
Deema
June 25, 2026
13:00 - 16:00 GMT +8
Networking Event (2)

Group workshops aren’t your thing?

Work directly with Deema — an ex-TA leader with 15+ years in global hiring and executive search.

This isn’t template coaching. It’s hiring-side advisory.

  • Career positioning that makes you credible at your target level
  • Interview strategy grounded in real hiring decisions
  • Targeted job search mapping, not spray-and-pray
  • Offer-stage guidance — negotiation, evaluation, final decisions
  • Fully customised support based on your seniority and pivot goals

Built by someone who has hired — not just coached.

3

Calibrated for 3 Career Levels

15+ years

In-House Hiring & Executive Search Experience
Meet Our Experts, and Speakers

Meet Talent Leaders, Hiring Managers, Leading Recruiters and CHROs and join in with live debates & events

Deema Yanni Ma'at

Founder of Substance and Level Up

Sam

VP Strategy, Guest Speaker

Dahlia Sutrisno

Clifton Strengths Finder Coach

Aidan Humphreys

Acquisition, Growth

Career Insights From the Hiring Side. Not Generic Advice.

Selective emails sharing hiring observations, industry patterns, and candidate pitfalls.
Detailed strategy, positioning, and interview coaching are part of the Level Up programme.

Don’t Take Our Word for It.
Take Theirs.

This is not cookie-cutter coaching.
It is hiring-side advisory.

Private 1:1 Career Advisory That Delivers Outcomes,
Not Motivational Quotes.

We skip the fluff. You’ll leave with clarity, sharper positioning, and real strategy. 

$ 190 / regular price

When you don’t need a VAT invoice

$ 270 / regular price

When you don’t need a VAT invoice

$390 / regular price

When you don’t need a VAT invoice

Career Strategy Diagnostic

90-min deep dive

Market positioning review

CV & LinkedIn audit (strategic, not rewrite)

Interview readiness gap analysis

Offer-stage risk assessment

Clear roadmap

Career Positioning Intensive

Full CV rewrite

LinkedIn repositioning

Interview framework training

Job search strategy mapping

Messaging calibration

Full Career Intervention

End-to-end positioning
Interview coaching across rounds
Stakeholder & bar-raiser calibration
Offer negotiation advisory
Compensation positioning
Confidence & presence coaching

 

This is for Professionals who:
Are transitioning industries or levels
Are targeting competitive roles
Need structured support across rounds
Want offer-stage strategy, not just interview prep


 

Frequently asked questions,
about Level-Up

We’re not career therapists. We don’t focus on “mindset” or soft fluff. Everything we do is grounded in what actually works in hiring today — from people who’ve done the hiring.

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Level Up is a no-nonsense hiring-side career advisory. It is not generic coaching and it is not document editing.

We work on the parts of your career that hiring managers actually evaluate:

  • Seniority signalling
  • Market positioning
  • Narrative coherence
  • Interview calibration
  • Offer-stage strategy

It is built from real hiring experience — in-house and executive search — not from coaching certification frameworks and motivational speaking.

If your positioning is wrong, nothing else works. Level-Up exists to correct that.

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Level-Up is for professionals who understand that job search is a strategic process — not a volume game.

Typically:

  • Mid-career professionals who are capable but misaligned in the market
  • Industry or function switchers who need credibility repositioning
  • Senior professionals targeting competitive or global roles
  • High performers who want offer-stage strategy, not just interview tips
  • Entry Level candidates/ Returners who feel lost and wants to land the right job. 

If you want to be taken seriously at your target level, this is designed for you. This also means showing up, doing the work, and being open to honest feedback. . But only the ones ready to move and ready to invest for a change. 

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This is not for:

  • People looking for quick motivation or mindset coaching
  • Those who want someone to “fix” everything while they stay passive
  • Candidates applying randomly and unwilling to recalibrate strategy
  • Anyone expecting guarantees without execution

We guide. You execute.

This is strategic involvement — not therapy.

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No credible advisor can guarantee a job. Hiring decisions involve variables outside your control — budget changes, internal candidates, shifting priorities.

What we do guarantee:

  • Clear positioning
  • Strategic calibration
  • Interview readiness grounded in hiring reality
  • Offer-stage clarity

We reduce avoidable mistakes.
We do not control final hiring decision maker or the market.

But we can control the narrative and increase your chances cos we have the right credentials.

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1:1 private advisory is deep and tailored — we zero in on your situation and fix what’s holding you back.

Webinars/ Masterclasses are educational.

They explain hiring mechanics and frameworks.

1-on-1 advisory is applied.

We work on your specific positioning, your narrative, your interviews, your offers. They are focused interventions.

The full advisory tiers are structured engagements calibrated to your career level.

If you want theory, attend a workshop.
If you want recalibration, work privately.

Pick what fits.

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Advisory time is allocated deliberately and preparation begins before sessions.

Because this is strategic involvement and not a downloadable product, refunds are generally not provided once engagement begins.

We encourage you to start with a Diagnostic if you are unsure.

Serious decisions deserve deliberate entry.

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Yes.

Senior roles require different handling:

  • Stakeholder mapping
  • Bar-raiser scrutiny
  • Compensation positioning
  • Board-level or cross-functional signalling

At this level, positioning errors are expensive.

Our senior advisory tiers are structured to reflect that complexity.

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Yes — but strategically.

Entry-level hiring is different from mid-career hiring. It is more volume-driven, more competitive, and often filtered quickly.

For students and fresh graduates, we focus on:

  • Positioning limited experience with credibility
  • Structuring internships and projects correctly
  • Avoiding generic CV language
  • Interview signalling for early-career roles
  • Standing out in saturated applicant pools

We do not offer generic resume polishing.

We work on how you are perceived in your first hiring cycle — which can shape your trajectory for years.

For early-career professionals serious about getting their first move right, we provide structured advisory — not template fixes.

Real Career Advisory. Real Results. Real Jobs.

From Overlooked to Interview-Ready.
Limited spots left.

Schedule a one-time, free 30-minute introductory call and explore how Level Up can support your next move.

Brief Us on Your Situation.

No Trends. No Jargon. Just Useful Career Content.

About Us

Why We Named Our Company Substance

Sometimes the best ideas come from simple conversations. The name *Substance* wasn’t brainstormed in a boardroom or chosen by a branding agency—it came from a real, unfiltered chat with my partner. 

Hiring Manager

Hiring Managers Are Growing Tired of AI-Guided Interviews and AI-Written CVs

Almost every candidate is using AI tools, CVs look too clean, LinkedIn profiles are suddenly “optimized, interview answers sound more structured…. On the surface, that sounds like progress. But 

Coaching Transformation

Coaching That Meets You Where You Are

Every jobseeker comes with different stories, fears, and thresholds. That’s why our coaching isn’t templated. It’s built with — and for — you.
No cookie-cutter advice. No recycled AI scripts. 

Recruiter Insider Tips

What Hiring Managers Really Say After You Leave the Room

Ever wonder what happens after you hang up that Zoom call? We’ve been in those rooms. Here’s what really makes or breaks a candidate — and how to stop getting ghosted.

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