The only career advisory built inside real hiring rooms.
Where positioning, shortlisting, and offer decisions actually happen.
Where positioning, shortlisting, and offer decisions actually happen.
We’ve led hiring at LinkedIn, GoJek, Microsoft, Coty, Booking.com, BASF, and more. What we saw? Too many good people get overlooked — not for lack of talent, but lack of strategy. So we built Level Up to help you land the role you should be in.
Stop guessing what recruiters want. Watch a live CV teardown and learn how to clean up, reframe, and sharpen your profile — whether you’re junior or executive level.
“Your CV must fit on one page.” You’ve probably heard it from career advisors, blogs, even job boards. For fresh graduates, it’s solid advice. But for mid-career or senior professionals, forcing everything into one page is one of the fastest ways to undersell yourself.
Your profile shouldn’t just “look good.” It should attract leads. Learn which levers actually trigger search results, DMs, and interviews.
Use your Strengths to shape a brand voice that actually sounds like you. For example, Strategic + Communication = structured insights. Learner + Input = useful curator.
You’re not broken — you’re transitioning. Learn how to reframe exits, gaps, or career “lows” into high-credibility moves.
No recruiter reads deeply. Learn how layout, whitespace, and order decide whether you’re even considered.
Restless? You may have high Achiever or Futuristic. Overthinking? Possibly Intellection + Responsibility. Learn how to self-regulate based on your mental patterns.
It’s not about going viral. It’s about building visible value. We’ll craft a 1-post-a-month cadence that boosts your credibility.
Many CVs undersell how you get results. We’ll teach you how to reflect your core operating model through achievements that scream authenticity and repeatability.
Now that the assets are live, we’ll show you how to push them through outbound + inbound strategies that actually work.
Approaching the half-year mark and feeling stuck? You aren’t alone.
The market is flooded with generic tips and automated coaching tools that don’t account for your unique journey. In this session, we strip away the noise and build a practical, 21-day job search plan designed to deliver results, not just platitudes.
Work directly with Deema — an ex-TA leader with 15+ years in global hiring and executive search.
This isn’t template coaching. It’s hiring-side advisory.
Built by someone who has hired — not just coached.
Selective emails sharing hiring observations, industry patterns, and candidate pitfalls.
Detailed strategy, positioning, and interview coaching are part of the Level Up programme.
We skip the fluff. You’ll leave with clarity, sharper positioning, and real strategy.
When you don’t need a VAT invoice
When you don’t need a VAT invoice
When you don’t need a VAT invoice
90-min deep dive
Market positioning review
CV & LinkedIn audit (strategic, not rewrite)
Interview readiness gap analysis
Offer-stage risk assessment
Clear roadmap
Full CV rewrite
LinkedIn repositioning
Interview framework training
Job search strategy mapping
Messaging calibration
End-to-end positioning
Interview coaching across rounds
Stakeholder & bar-raiser calibration
Offer negotiation advisory
Compensation positioning
Confidence & presence coaching
This is for Professionals who:
Are transitioning industries or levels
Are targeting competitive roles
Need structured support across rounds
Want offer-stage strategy, not just interview prep
$478.66
$1,196.65
$2,792.18
This is for Professionals who:
We’re not career therapists. We don’t focus on “mindset” or soft fluff. Everything we do is grounded in what actually works in hiring today — from people who’ve done the hiring.
Level Up is a no-nonsense hiring-side career advisory. It is not generic coaching and it is not document editing.
We work on the parts of your career that hiring managers actually evaluate:
It is built from real hiring experience — in-house and executive search — not from coaching certification frameworks and motivational speaking.
If your positioning is wrong, nothing else works. Level-Up exists to correct that.
Level-Up is for professionals who understand that job search is a strategic process — not a volume game.
Typically:
If you want to be taken seriously at your target level, this is designed for you. This also means showing up, doing the work, and being open to honest feedback. . But only the ones ready to move and ready to invest for a change.
This is not for:
We guide. You execute.
This is strategic involvement — not therapy.
No credible advisor can guarantee a job. Hiring decisions involve variables outside your control — budget changes, internal candidates, shifting priorities.
What we do guarantee:
We reduce avoidable mistakes.
We do not control final hiring decision maker or the market.
But we can control the narrative and increase your chances cos we have the right credentials.
1:1 private advisory is deep and tailored — we zero in on your situation and fix what’s holding you back.
Webinars/ Masterclasses are educational.
They explain hiring mechanics and frameworks.
1-on-1 advisory is applied.
We work on your specific positioning, your narrative, your interviews, your offers. They are focused interventions.
The full advisory tiers are structured engagements calibrated to your career level.
If you want theory, attend a workshop.
If you want recalibration, work privately.
Pick what fits.
Advisory time is allocated deliberately and preparation begins before sessions.
Because this is strategic involvement and not a downloadable product, refunds are generally not provided once engagement begins.
We encourage you to start with a Diagnostic if you are unsure.
Serious decisions deserve deliberate entry.
Yes.
Senior roles require different handling:
At this level, positioning errors are expensive.
Our senior advisory tiers are structured to reflect that complexity.
Yes — but strategically.
Entry-level hiring is different from mid-career hiring. It is more volume-driven, more competitive, and often filtered quickly.
For students and fresh graduates, we focus on:
We do not offer generic resume polishing.
We work on how you are perceived in your first hiring cycle — which can shape your trajectory for years.
For early-career professionals serious about getting their first move right, we provide structured advisory — not template fixes.
Choose Your Preferred Entry Point.
Brief Us on Your Situation.
Sometimes the best ideas come from simple conversations. The name *Substance* wasn’t brainstormed in a boardroom or chosen by a branding agency—it came from a real, unfiltered chat with my partner.
Almost every candidate is using AI tools, CVs look too clean, LinkedIn profiles are suddenly “optimized, interview answers sound more structured…. On the surface, that sounds like progress. But
Every jobseeker comes with different stories, fears, and thresholds. That’s why our coaching isn’t templated. It’s built with — and for — you.
No cookie-cutter advice. No recycled AI scripts.
Ever wonder what happens after you hang up that Zoom call? We’ve been in those rooms. Here’s what really makes or breaks a candidate — and how to stop getting ghosted.
No recruiter reads deeply. Learn how layout, whitespace, and order decide whether you’re even considered.
Recruiters don’t read CVs the way you imagine. We scan. The same way you’d scan a menu when you’re starving — eyes darting for keywords, metrics, or proof that this dish (or candidate) is worth ordering. If nothing stands out, or if a red flag pops up, that CV lands straight in the “no” pile. Unfortunately, most CVs fail in predictable ways. They’re too generic, too vague, too cluttered. They either try to tell everything and end up saying nothing, or undersell and vanish in the pile. If you’ve been sending out applications and hearing silence, the problem isn’t always you — it’s how your CV speaks (or doesn’t) to recruiters.
Recruiters don’t read CVs the way you imagine. We scan. The same way you’d scan a menu when you’re starving — eyes darting for keywords, metrics, or proof that this dish (or candidate) is worth ordering. If nothing stands out, or if a red flag pops up, that CV lands straight in the “no” pile. Unfortunately, most CVs fail in predictable ways. They’re too generic, too vague, too cluttered. They either try to tell everything and end up saying nothing, or undersell and vanish in the pile. If you’ve been sending out applications and hearing silence, the problem isn’t always you — it’s how your CV speaks (or doesn’t) to recruiters.
Your profile shouldn’t just “look good.” It should attract leads. Learn which levers actually trigger search results, DMs, and interviews.
Use your Strengths to shape a brand voice that actually sounds like you. For example, Strategic + Communication = structured insights. Learner + Input = useful curator.
You’re not broken — you’re transitioning. Learn how to reframe exits, gaps, or career “lows” into high-credibility moves.
Restless? You may have high Achiever or Futuristic. Overthinking? Possibly Intellection + Responsibility. Learn how to self-regulate based on your mental patterns.
It’s not about going viral. It’s about building visible value. We’ll craft a 1-post-a-month cadence that boosts your credibility.
Many CVs undersell how you get results. We’ll teach you how to reflect your core operating model through achievements that scream authenticity and repeatability. Deema & Dahlia
Now that the assets are live, we’ll show you how to push them through outbound + inbound strategies that actually work.
Coming to the midpoint of the year—where do you even start, and where are you going wrong? Most job seekers are drowning in generic advice and "AI-generated" coaching that lacks real substance. If you're tired of the cookie-cutter approach, join us for a session focused on raw strategy and a personalized 21-day roadmap to get your career moving.
Job search can feel overwhelming—especially if you’ve been out of the market, changed countries, or are switching industries. This session gives you a simple action map to cut through the noise and start right. Best for: fresh grads, career returners, mid-career pivots.