Meet Deema — Career Coach. Hiring Expert. Talent Strategist.

With over 15 years of hands-on experience in both top recruitment agencies and global in-house brands like LinkedIn, Booking.com, and MBCC (BASF), Deema doesn’t just coach — she hires.

Having personally guided more than 200 professionals to job offers through her full-suite, white-glove career coaching program, she brings insider knowledge of what companies actually look for. From fresh grads to C-suite, her clients don’t just apply — they stand out.

Deema is also the founder of Substance, a recruitment firm focused on cost-effective global hiring, and Level Up, a results-driven career accelerator built for serious jobseekers ready to move.

If you're tired of fluff and ready for transformation, you're in the right place.